- Home /
- About us /
- Who we are /
- Strategy
Strategy
The strategy is based on:
- the evaluation of the position of the Group in its existing markets and its potential development to become or remain Number 1
- the opportunities for further expansion both in the markets already served as well as in new markets.
4 strategic objectives have been defined:
1. Grow within the core business
The existing business offers interesting growth potential which has, at this stage of the Group’s development, still not yet been fully leveraged. The expansion of the service offering (with Business Unit Services) and the penetration into emerging markets through further development of products in the medium segment (high quality, simple, lower investment equipment) and in the entry segment, are the main directions offering still untapped growth opportunities.
3. Effective organization (Modus operandi)
Markets’ demands as well as customers’ expectations create quite a complex challenge for the Group to address. The main focus will be to simplify structures, harmonize core processes through Lean production, supply chain, purchasing, and leverage the size of the Group wherever worthwhile. A Shared Service Organization will drastically simplify the back office.
2. Achieve operational excellence
A number of fields with further potential for strong improvement in the Group’s internal processes have been identified: get maximum technology synergies within product lines (R&D); enforce innovation, enable use of platforms, modules and common components; use of same technologies to allow the Group to improve each Business Unit’s profitability; develop stronger market presence; and push decision making near customers’ demand.
4. Culture of Continuous Improvement
People are key to the success of the company. To sustain employee motivation a culture of excellence and respect is promoted and lived. Processes, technology and services are maintained at the highest levels, through a mindset of continuous improvement. Established ways are evaluated and challenged, allowing state-of-the-art practices to be adopted. Everyone’s objective is to reach operational excellence and this perpetual quest will continue to ensure business success.
Concrete plan of action laid out
These four strategic objectives have resulted in a number of planned initiatives, under Group transformation program, which will take place in the years to come.
This set of actions will bring the Group into a state of incomparable efficiency in the industries it serves, making it both the preferred supplier of equipment and services and one of the most attractive investments among the listed engineering companies active in the graphic arts and packaging industries. This is the ambition of the Group.