Strategy & Values

By focusing on four strategic objectives – effective organization, operational excellence, people and growth – we aim to maintain our position of leadership in the markets we operate in and achieve the same in any new markets we enter.

BOBST follows a long-term strategy

Delivering these objectives involves a range of initiatives such as developing common technical platforms, creating strong and highly reliable service support and products, and establishing lean systems throughout the organization, from production to back office activities. We will continue to invest in our people, from those focused internally to the process specialists who help our customers maximize their production. New ranges of products will be launched extending our global offering for the entry level market segment. This will further contribute to the long-term sustainable development of the Group.

Four pillars of the Group transformation program

Effective organization
Create common technical platforms & modules with standard components focused R&D competence centers per technology.

Operational excellence
Use best the synergies within the Group, lean culture implementation (for all functions), implementation of shared service centers with common practices.

Retain best competencies. Simplification of management levels. Simplification of the organization, roles, accountabilities, responsibilities.

Increase market penetration in medium, entry and basic segments. This by acquiring companies or by developing own local/cost effective machines. BU Services to increase customer satisfaction and align every technology and process worldwide.


The phrase that exemplifies BOBST is "People - Knowledge and Values" because it is the people of our Group and the vast technical knowledge they have which translates into success. The values we aim to hold, both as a Group and as individuals, include trust, openness, recognition and passion. With these we aim to ensure, among other things, a life-work balance, a pleasant work environment and a greener product offering which takes into account issues such as global resources, waste and the optimization of energy consumption.


We seek to achieve sustainable profitability across business cycles, ensuring "value creation" for our Group. Our challenge is to transform the Group into the benchmark for our industry while keeping our technical and innovation leadership. This will involve developing even stronger relationships with our customers, partners and suppliers, to ensure both a "common good" and mutual longevity.