Sunrise Paper Malaysia brings in flexo printing excellence from BOBST

Since its inception over three decades ago, Sunrise Paper has grown to become one of the leading label converters in the northern part of Malaysia. Located in Seberang Perai, Penang, the company has an enviable reputation for delivering high-quality identification products, including full-color, self-adhesive labels, to local and global brand owners. These can be found in various sectors, including consumer goods, food and beverage, electronics and electrical, semiconductors, medical, automotive, and solar.

Under the leadership of Managing Director Mr CC Chong and General Manager Mr KH Ang, Sunrise Paper has expanded its reach to supply markets globally, maintaining a robust operational model through strategic shift patterns to ensure continuous production.

In the face of an increasingly competitive market with numerous new foreign investors, Sunrise recognizes the imperative to stay ahead by constantly innovating and adapting. “Our commitment to sourcing advanced machinery is the reason we reached out to BOBST, as we strive to meet the ever-evolving demands of our industry,” said Mr CC Chong.

Supporting growth with new BOBST flexo press
Recently, as part of its strategic roadmap, Sunrise Paper invested in a BOBST VISION M1 8-color inline flexo press, which runs at up to 180 m/min (590 ft/min). This decision was driven by the need to support business growth, increase capacity, and streamline operations to meet market demands.

The installation of the VISION M1 has made a significant impact, enabling Sunrise to consistently produce high-quality prints at higher speeds. This has not only enhanced productivity but also enabled Sunrise to meet the increasing customer demands for speed and quality. “The VISION M1 is opening more doors for Sunrise. In particular, it is enabling the company to further develop opportunities in FMCG and personal care labeling,” commented Peter Woods, Zone Business Director for Label and Inline Flexo solutions at BOBST.

Sunrise Paper (M) Sdn. Bhd. Production team led by General Manager Mr KH Ang and Peter WOO

The VISION M1 comes with features that significantly boost operational efficiency. It has been designed to deliver high press uptime by maximizing machine availability and minimizing downtime. The fully automatic register setup and control system, Print Tutor, ensures precise and consistent print quality at high speed. A laser-assisted pre-register system for cylinder positioning reduces setup time and improves accuracy. The easy-to-operate HMI touch panel simplifies machine operation, making the VISION M1 user-friendly even to novice operators. There is also a great feature for handling and storing magnetic cylinders, making the process easy, effort-free, and safe.

Another important aspect of the new press is the reduction of waste and energy consumption. “Sustainability is at the core of Sunrise’s culture,” Mr KH Ang explained, “and the VISION M1 label press aligns with our sustainability goals, offering advanced features that reduce waste, conserve energy, and enhance overall efficiency. By investing in such technology, we not only improve our productivity but also contribute to a more sustainable future.”

More investment with BOBST on the horizon
Having observed a notable shift in customer requirements, Sunrise Paper is continually assessing its requirements in terms of technology. “There is a growing emphasis on the need for faster delivery and higher-quality printing solutions,” said Mr. CC Chong. To address these demands, Sunrise is exploring more opportunities with BOBST technology, aiming to leverage BOBST innovative solutions to secure additional jobs and further expand its market presence.

He concluded, “Our relationship with BOBST holds immense potential. We believe that the performance of this new acquisition will be a crucial factor in our future investments. We are confident the VISION M1 will deliver the anticipated results and we are committed to further investing in BOBST technology to fuel our growth and maintain our competitive edge.”

On behalf of BOBST, Mr Woods commented, “We are very proud to partner with Sunrise Paper, supporting them in their journey to even greater achievements. With the VISION M1, this company has the perfect tool to respond to those urgent demands from brand owners for faster delivery and higher quality. But this is just the beginning; we eagerly anticipate the extension this partnership in the coming years.”
 

BOBST