One group, one brand

Bobst Group is organized into 3 business units: Sheet-fed, Web-fed, and Services. From 2012, the activities of these business units are united under one brand: BOBST

The logo is a natural evolution of our well established BOBST logotype and of the globally introduced Group symbol, the red square.

Strategic consolidation

The packaging industry is growing globally due to the increase in consumption among emerging countries. New technologies and globalization push forward the need for investment and innovation. These tough market conditions require a fit and strong organization. Bobst Group has therefore launched a comprehensive Group transformation program. An important part of this strategic initiative is the consolidation of the historically grown brand portfolio under one single brand: BOBST.

Positive image transfer

For decades, the BOBST brand has been a byword for premium products in the folding carton and corrugated board industries. With the acquisition of further renowned brands both in these industries and in the flexible materials area, BOBST now has an excellent reputation in all three industries.

The time has come to capitalize on this positive image transfer and to combine all of the Group’s products and competencies under one strengthened BOBST brand.


Benefits on three levels