In October 2017, Lars Wallentin, a living legend of the packaging industry, held two "WHO sells WHAT to WHOM" workshops in Moscow and St. Petersburg with the support of Bobst company.
On 9th October 2017, the conference was held in Moscow Digital October Congress Centre where 250 guests took part. On 12th October 2017 in St. Petersburg, the conference gathered about 150 participants in the Grand Hotel Emerald Conference hall.
Lars Wallentin's speech was useful not only from an educational and informational point of view but it also carried an emotional charge and brought new ideas As Lars Wallentin knows everything about packaging, he was able to easily answer any questions from the audience.
The younger generation showed incredible interest in the conference and Lars Wallentin was very pleased about this. In Moscow and St. Petersburg, Lars Wallentin spoke in front of the students and university lecturers of the British Higher School of Design, Higher School of Branding, Moscow State University of Printing and Academy of Art and Industry named after A.L. Stieglitz.
Each participant as well as the students and university lecturers received Lars Wallentin’s third book "Who sells what and to whom" as a gift. Some books were also sent to the libraries of higher educational institutions of the Russian Federation engaged in preparing students for the printing industry.
As a result of the conference, the charity managed to collect 1.5 million rubles and donated it to the children's hospice “Dom s Mayakom” www.childrenshospice.ru.
We express our special gratitude to the sponsors and partners: Double V, Stora Enso, Kurz, Hunkeler, Mondi as well to the companies Remos-Alpha, Obraztsovaya Printing House of St. Petersburg and Group of companies “GOTEK”.
Bobst CIS LLC, Russia