POS/POP/Displays

The development of printing technologies has accelerated the development of the printed POS/POP/Displays market. While permanent displays are sourced in China, the new printing technologies enable the production of customized and last minute production to be made closer to the outlets. The fast fashion and globally the faster time-to-market requirements are supporting for a local sourcing. Globalization of print management services has also made FMCG companies very effective in producing relevant campaigns timely.

The discussions around sustainability have made corrugated the preferred material for POS/POP/Displays production and this is not going change anytime soon - plastic is typically banned or avoided for POS/POP/Displays.

The usage of electronic displays (meaning large screens) has grown especially within the high traffic areas (train stations, airports, very large shopping malls) but it has not impacted the printed market as dramatically as it was predicted. The high quality of printing production, combined with a high level of customization and the ease of installation makes printed POS/POP/Displays a convenient and sustainable solution. "Things might change with smart displays, but you’ll still need the vehicle there. I can’t imagine it’s ever going to go away", said Steve Hecht, Senior Manager of Visual Merchandising Design, Johnson & Johnson Consumer.

Customers notice packaging before they notice price, often 4.7 to 6 seconds earlier depending on the product. A recent trend is turning POS/POS/Displays into a social media platform where your phone is a gate for a more interactive brand engagement, incl. gaming and virtual reality.

The BOBST DRO family has been designed to accommodated the most complicated POS/POP/Displays jobs. The range of machines enables complex designs combined with high graphics quality. The BOBST DRO 1624/28/32 NT RS is as well the most productive press on the market. For brand owners requiring very high quality graphics incl. images, the BOBST THQ FlexoCloud Technology is the most advanced one pass platform delivering quality, productivity at low operating costs.

Typical displays are made of multiple pieces of laminated corrugated board which are printed with offset processed carton sheets to match colors and print register. Smaller size orders dictate a simpler and faster process meaning a sheet-to-sheet laminator is the correct solution like the BOBST NOVASTAR, which is suitable for small and repeatable runs. When manufacturing high added-value packaging in substrates from micro-flute to double-wall, MASTERFLEX-HD​​​​​​​ is the most powerful flexo printing press in its category. This perfect flexographic alternative to offset printing enable you to manage up to 8 colors with outstanding sheet transport and super inking control.

The BOBST die-cutter EXPERTCUT 145 PER is the perfect match for medium volume production and unbeatable product quality thanks to a precise and powerful register. When it comes to flat-bed die-cutting of corrugated board and litho-lam, MASTERCUT 1.7/2.1 is the pioneering solution that delivers higher running speeds, fewer stops, shorter make-readies, and matchless quality.

Whatever type of corrugated board or litho-laminated boxes produced, EXPERTFOLD 165 has been designed to give you complete control during the folding process. With its straight-line, crash-lock, 4&6-corner capabilities and quick setting times, this folder-gluer provides the versatility and flexibility needed to meet whatever request your clients might have. The unique module FS POLYJOINER, can be installed in front of most folder-gluers. It can produce boxes with great accuracy, of unusual formats as well as highly sophisticated designs. The semi-automatic batch collector, STREAMPACK, increases net output by collecting boxes and making them ready for strapping and palletizing.