Cosmetics & fragrances

For a global ageing population, products and packaging must be designed with seniors in mind, such as easy-open packaging and easier to read texts. Other demographic influences include the growing number of single-person and single-parent households which drives demand for smaller package sizes.

Plastic bottles and jars account for the largest share of personal care packaging, followed by plastic tubes/laminated tubes, glass bottles and jars, and cosmetic cases. Cosmetic cases and pumps & sprays are also forecast to grow ahead of the market average rate. Metal containers are expected to lose market share. Glass packaging still occupies a significant market share of the fragrance market, but rigid plastic packaging continues to gain market share especially in the low-end segment of the market.

Packaging innovation is a critical success factor in the cosmetics and fragrance industry. Consumers are increasingly expecting added value in the cosmetics they purchase and producers are creating added value via innovative packaging such as integrated applicators and other innovative techniques helping consumers have the best experience.

The customization and personalization trends we saw in the food and beverage sectors are now reaching the cosmetics and fragrance market. L'Oréal announced their intent to increase the weight of connected products and want to bet on product personalization. These new trends will command for more packaging production flexibility and an increasing amount of short runs.

Packaging for cosmetics and fragrances has to be the best with no trade off. The BOBST DRO range has been designed to accommodated the most complicated jobs without having to chose between speed or quality. The range of machines enable complex designs combined with high graphics. The BOBST DRO 1624/28/32 NT RS is the most productive press on the market. The BOBST FFG 924 or 1228 are the most productive machines delivering up to 33.000 boxes per hour. With cosmetics and fragrances, you often have free standing displays, for brand owners requiring very high quality graphics incl. images, the BOBST THQ FlexoCloud Technology is the most advanced one pass platform delivering quality, productivity at low operating costs.

In the cosmetic and fragrance market segments, brands require innovative designs and demanding packaging. The narrow- and mid web inline flexo printing lines like the MASTER M5, MASTER M6 and MASTER M8 handle all-in-one-pass multi-process printing, enhancement and converting at very high productivity and low TCO. In gravure the EXPERT MW 60 I 80 mid web minimized waste presses make printing of special flexible packaging very efficient and profitable. On luxury boxes, the machines in the CO coating range can be tailor made for post metallizing. The MASTER TX 1000 LAMINATOR triplex solvent-based laminator is a benchmark in productivity and output quality for sachets used for cream and shampoo, especially samples for inclusion in magazines. The EXPERT CI flexo press is suitable for the printing of plastic films for sachets of cosmetic products. Fully automatic set-up systems like smartGPS in conjunction with user-friendly handling concepts allow for the fastest change-overs which makes the production of even short-term campaigns profitable. For cosmetic products where promotions and information are required, in a small surface, multi-layered labels are becoming increasingly popular. The BOBST M series are specifically designed for such label requirements.

Due to various healthcare regulations, small size products as well as light weight products are mostly packed in folding carton with offset printing. When these small items are showed in a table top display a laminated board solution is obvious to combine the offset printing with the strength of corrugated board. MASTERFLUTE TOUCH Inline laminating solutions of BOBST provides highly efficient production lines for litho laminated corrugated board.

Brand owners and packaging designers are willing to capture consumers attention. Hot foil stamping is indeed a great way to make a product stand out. With almost fifty years of experience in the design and manufacture of foil stamping machines, BOBST has remained constantly at the forefront and a reference, especially for high-end healthcare products, with the MASTERFOIL 106 PR delivering high quality and high productivity while simultaneously delivering huge savings in foil usage.

When expecting unbeatable product quality for a more demanding population, BOBST EXPERTCUT 106 PER die-cutter is perfectly adapted. Small to medium volume production goes with fast make-readies and easy operation. This is exactly what this machine will deliver.

Cosmetics and fragrances go hand in hand with producing impressive boxes in a wide range of materials. The folder-gluer EXPERTFOLD 80 can deliver on this front. This easy to operate machine, will deliver both striking productivity and boxes of unrivalled quality. It's also the perfect machine to carry out in-lines processes. The in-line inspection system ACCUCHECK will guarantee zero-fault packaging while the multi-purpose tool HANDYPACK GT offers a proven fast return on investment. This packer increases the productivity of your folder-gluer thanks to the facilitated carton collection, even with a minimum of staff at delivery. The high performance packer Ergosa will fill most kinds of boxes in containers.