Beer remains the most consumed alcoholic beverage globally, while wine faces declining demand due to inflation, supply chain issues, and competition from other drinks. Covid-19 boosted at-home drinking and online sales, but post-pandemic trends show normalization and a gradual shift toward non-alcoholic alternatives.
High-value alcoholic drinks increasingly use pressure-sensitive labels with premium finishes like embossing, metallic foils, and textured papers to convey quality. Sleeves are gaining traction for cans to enable short-run designs and promotional campaigns.
Wet glue labels remain the dominant, cost-effective choice for glass bottles, especially for beer and wine. These paper-based cut-and-stack labels suit high-speed production, balancing efficiency with affordability for mainstream products.
BOBST offers solutions that combine high productivity and premium graphics for every production step, from PDF to final labels.
These include the following processes:
BOBST provides a wide range of solutions for the alcoholic drinks labels industry. UV flexo and multi-process printing units, digital automation, tension and temperature control offer exclusive solutions and best value for quality and innovation.
MASTER M5 offers unmatched versatility across substrates ideal for converters that need adapt to diverse formats.
MASTER M6 combines versatility with the highest automation and wide web capability (up to 670 mm), making it the perfect solution for high-volume self-adesive and wet-glue labels.
BOBST masters all the key technologies required to produce all type of labels efficiently - flexography, digital inkjet, embellishment and finishing. From 1 to 1 million labels, optimize your entire production floor by choosing and building the platform that best meets your customer requirements.
The modular and upgradable All-in-One hybrid solutions provide flexibility and agility to address a wide range of applications with a single equipment. With the highest digital and analogue integration and automation, our digital and hybrid solutions are available in 340 mm and 510 mm print widths in a new design that has been optimized for full modularity, improved operation and servicing.
