oneECG is BOBST’s Extended Color Gamut (ECG) technology deployed across analogue and digital printing processes in label, flexible packaging, folding carton and corrugated board industries. It enables to achieve color consistency in a stable, repeatable and consistent way irrespective of operator’s skill.
What is ECG?
Extended Color Gamut printing (ECG) refers to a set of inks - 4 and beyond, but typically 7 - CMYK + Orange, Green, Violet - to achieve a color gamut larger than the traditional CMYK and it avoids using spot colors. oneECG is the full digital automation of ECG across BOBST printing processes.
Why ECG?
Brand owners and consumers perceive color variations as a lack of product quality, heavily affecting brand identity and customer loyalty. Brand’s colors should be consistent irrespective of the printing process, the substrate, and the country where production is done. Furthermore, color matching of PMS Pantone colors is often left to the ability of operators to mix the inks, adapt to the different substrates and other subjective elements. This strong component of the operator’s skill cannot ensure perfect reproduction and repeatable consistency of the brand colors.