Building a leading packaging business in Pakistan
Vision Foods & Packaging was established in 2016 by Mr. Chaudhry Zulfiqar Ali Anjum, Chairman of SM Foods Group, as a greenfield project in Sundar Industrial Estate, Lahore. Originally created to provide backward integration for the Group’s packaging requirements through a state-of-the-art offset packaging facility, the company has since grown into a leading packaging manufacturer serving both SM Foods Group and a diverse portfolio of external customers.
Today, Vision Foods & Packaging operates from a 142,000 sq ft integrated manufacturing facility, providing end-to-end packaging solutions with particular expertise in bakery, confectionery, and chocolate packaging. Its operations include pre-press, plate-making, printing, die-cutting, and gluing, giving the company the control and flexibility needed to serve demanding brand owners across multiple sectors.
Meeting growing demand in a competitive market
Pakistan’s packaging market is highly competitive. Converters face pressure from several directions at once, including rising raw material costs, increasing fuel and energy prices, tighter lead times, and consistently high customer expectations around quality.
At the same time, customers are looking for packaging partners that can support strong brand presentation, product protection, and fast turnaround without compromising consistency. Vision Foods & Packaging already operates a significant production base, including printing machines, die-cutting machines, an automatic hot foil stamping machine, and folder-gluers. However, continued growth demanded further investment in dependable, efficient converting capacity.
Muhammad Amer Iqbal, General Manager, Vision Foods & Packaging, says: “Reliable equipment, consistent quality, and shorter lead times are critical to our success. BOBST has been a trusted partner for many years, and this investment will further strengthen our ability to deliver greater value to our customers.”
Investing in reliable converting technology
To support its next phase of growth, Vision Foods & Packaging invested in BOBST NOVACUT 106 E die-cutters and a NOVAFOLD 80 A2 folder-gluer. The investment builds on a relationship with BOBST that has developed over more than a decade, with the company selecting the technology based on reliability, service support, and proven performance.
The new equipment was chosen to support capacity enhancement and strengthen the company’s ability to respond to changing customer requirements. It also aligns with Vision Foods & Packaging’s broader focus on machine efficiency, operator skill development, and market-leading quality.
Mr. Iqbal says: “We trust the reliability and service from BOBST.”
Supported by comprehensive installation and operator training from BOBST engineers, the equipment is expected to help Vision Foods & Packaging improve productivity, enhance operational efficiency, and support continued expansion in its domestic market, while also contributing to future export market development.
Supporting future growth and market expansion
The investment is expected to give Vision Foods & Packaging the additional capacity and consistency needed to grow market share in a demanding operating environment. The company’s operators received training during installation, helping production teams adapt quickly and build confidence with the new equipment.
Mr. Iqbal says: “We have received comprehensive training from BOBST engineers, who came for the machine installation and training.”
While the latest machines form part of a wider growth journey, Vision Foods & Packaging expects the combination of reliable technology, skilled operators, and strong service support to reinforce its competitive position in Pakistan’s packaging market.
Mr. Iqbal adds: “We expect to gain more market share with the reliable equipment we have purchased from BOBST.”
Khaled Joundi, Regional Business Director, MET & Pakistan at BOBST, says: “We are proud to support Vision Foods & Packaging on its growth journey with solutions that deliver the reliability, consistency, and performance required in today’s demanding market.”
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