BOBST is a worldwide leading supplier of equipment and services to the packaging industry.

With more than 130 years’ specialist experience, BOBST provides the machinery, solutions and technical expertise to ensure its customers in the label, flexible packaging, folding carton and corrugated board industries can drive quality, performance and productivity in their packaging operations.

In June 2020, BOBST unveiled its new vision for the packaging and label industry with a range of solutions and machines where Connectivity, Digitalization, Automation and Sustainability will constitute the pillars of the packaging production. To implement this vision, the Group is adapting its organization, with one Business Unit Printing & Converting (machines) and one Business Unit Services & Performance (services). The Group Executive Committee will be supported by an Extended Management Team composed of the Chief Information Officer, the Chief Technology Officer, the Chief Human Resources Officer, and the Head of Legal & Group Purchasing.

Business overview

This evolution will ease execution, set the focus on implementing the transformation and bring agility to the organization. The main objectives of this reorganization are simple: transparency, collaboration and simplification helping the digitalization of our industry and achieving our mid-term financial targets with a strong focus on value creation. The new organization was implemented step by step between August 2020 and the end of the year. It will be more customer centric, less complex, and more agile to answer the needs of brand owners, printers and converters. It will be driven by two Business Units:

Business Unit Printing & Converting

The Business Unit Printing & Converting led by Alain Berger, is a merger of the former Business Unit (BU) Sheet-fed and BU Web-fed. We will introduce the concept of ”intrapreneurship“ in the product lines to foster accountability and drive faster innovations, improved quality and ultimately increased customer satisfaction.

Business Unit Services & Performance

The Business Unit Services & Performance led by Raphaël Indermühle, will provide parts and services to maximize the production up-time and to increase the overall performance of converters’ sites. Through its worldwide network of service centers, BOBST provides premium customer service to the packaging industries, ensuring its machinery and solutions continuously perform to their optimum capability after purchase.  Its services range from expert consultancy through to the provision of core services, maintenance solutions, machinery improvements, expertise- and performance solutions.

Group Technology will develop BOBST Connect (a cloud-based platform) and the IoT competence center for the Group. The Internet of Things combined with artificial intelligence and consulting will enable converters to make fact-based decisions to optimize their entire production floor.

The two Business Units will rely on a fully aligned sales organization based on eight regions, set up to serve our clients per industry across labels, flexible packaging, folding carton and corrugated board.

BOBST Corporate video