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Household

Industry Trends

Pandemic Legacy & Work‑From‑Home

Covid‑19 boosted spending on household goods, cleaning products, and items to improve living spaces. With remote work persisting, demand for packaged household products — and therefore labels — remains elevated, particularly in categories like cleaning, storage, and home improvement.

Consumer Confidence & Market Volatility

Global uncertainty has dented both consumer and business confidence. While households continue to prioritize essentials, premium or discretionary label applications face slower uptake.

Social & Cultural Shifts

Health consciousness, sustainability awareness, and urban lifestyles are shaping label design. Consumers expect clear, transparent information on safety, eco‑credentials, and usability, driving innovation in recyclable substrates and easy‑peel formats.

BOBST End-to-End Solutions for Household Labels

BOBST offers solutions that combine high productivity and premium graphics for every production step, from PDF to final labels.

BOBST provides a wide range of solutions for the household labels industry. UV flexo and multi-process printing units, digital automation, tension and temperature control offer exclusive solutions and best value for quality and innovation. 

Spotlight

VISION M1

perfectly enginered for self-adhesive label production widely used in household environments.

But also

MASTER M5 offers unmatched versatility across substrates ideal for converters that need adapt to diverse formats.

MASTER M6 combines versatility with the highest automation and wide web capability (up to 670 mm), making it the perfect solution for shrink sleeve applications and high-volume self-adhesive production.

Inline flexo presses

VISION M1 - Flexo press

Cost-effective automated modular label press
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MASTER M5 - Flexo press

Automated versatile label & flexible packaging press
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MASTER M6 - Flexo press

Exceptionally productive label & flexible packaging press
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BOBST masters all the key technologies required to produce all type of labels efficiently - flexography, digital inkjet, embellishment and finishing. From 1 to 1 million labels, optimize your entire production floor by choosing and building the platform that best meets your customer requirements.
The modular and upgradable All-in-One hybrid solutions provide flexibility and agility to address a wide range of applications with a single equipment. With the highest digital and analogue integration and automation, our digital and hybrid solutions are available in 340 mm and 510 mm print widths in a new design that has been optimized for full modularity, improved operation and servicing.

DIGITAL MASTER

Provides a fully digitalized and automated production line, from printing to embellishment and die-cutting. Based on a fully modular and upgradeable architecture, DIGITAL MASTER meets the growing demand for short runs, variable data and personalization.

Digital & All-in-One Presses

DIGITAL EXPERT 340 - UV Inkjet label press

Highly productive digital press
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DIGITAL MASTER 340 - Modular label press

Daily label production​
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DIGITAL MASTER 510 - Modular label press

High-throughput and large-sized label production
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