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Household

Industry trends

Pandemic legacy & work‑from‑home

COVID-19 boosted spending on household goods, cleaning products, and home improvement items. With remote work persisting, demand for packaged household products, and therefore labels, remains elevated, particularly in categories such as cleaning, storage, and home improvement.

Consumer confidence & market volatility

Global uncertainty has dented both consumer and business confidence. While households continue to prioritize essentials, premium and discretionary label applications face slower uptake.

Social & cultural shifts

Health consciousness, sustainability awareness, and urban lifestyles are shaping label design. Consumers expect clear, transparent information on safety, eco-credentials, and usability, driving innovation in recyclable substrates and easy-peel formats.

BOBST end-to-end solutions for household labels

BOBST offers solutions that combine high productivity and high-quality graphics for every production step, from PDF to final labels.

BOBST provides a wide range of solutions for the household labels industry. UV flexo and multi-process printing units, digital automation, and tension and temperature control deliver high quality, innovation, and strong value.

Spotlight

VISION M1

Engineered for self-adhesive label production widely used in household environments.

BOBST expertise & solutions

MASTER M5: versatility across substrates, well suited to converters that need to adapt to diverse formats. 

MASTER M6: versatility combined with a high level of automation and wide-web capability (up to 670 mm), suited to shrink sleeve applications and high-volume self-adhesive production. 

Inline flexo presses

VISION M1 - Flexo press

Cost-effective automated modular label press
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MASTER M5 - Flexo press

Automated versatile label & flexible packaging press
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MASTER M6 - Flexo press

Exceptionally productive label & flexible packaging press
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BOBST offers the key technologies required to produce all types of labels efficiently: flexography, digital inkjet, embellishment, and finishing. From one label to one million, you can optimize your entire production floor by choosing and building the platform that best meets your customers’ requirements.

The modular, upgradable All-in-One hybrid solutions provide the flexibility and agility to address a wide range of applications with a single machine. With strong digital and analog integration and automation, our digital and hybrid solutions are available in 340 mm and 510 mm print widths, in a new design optimized for full modularity, easier operation, and simpler servicing.

DIGITAL MASTER

DIGITAL MASTER provides a fully digitalized, automated production line, from printing to embellishment and die-cutting. Built on a fully modular, upgradable architecture, it meets the growing demand for short runs, variable data, and personalization.

Digital & All-in-One presses

DIGITAL EXPERT 340 - UV Inkjet label press

Highly productive digital press
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DIGITAL MASTER 340 - Modular label press

Daily label production​
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DIGITAL MASTER 510 - Modular label press

High-throughput and large-sized label production
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