The beverage industry leads label development, shaping design, functionality, and sustainability. Labels go beyond branding and compliance, serving as tools for differentiation in competitive markets. Innovations such as shrink sleeves, pressure-sensitive formats, and promotional labels enhance shelf appeal and adapt to diverse packaging types, setting the pace for new materials that balance aesthetics, cost, and recyclability.
Beverages use PET and glass bottles, aluminium cans, cartons, and flexible packs. Labelling varies: wet glue for glass, wrap-around or shrink sleeves for PET. Bottled water, milk, and juices rely on wrap-around or shrink sleeves, while labels are mainly applied to bottles or for promotions.
Recyclability is central, labels are designed for easy removal, supporting circular economy goals and aligning with sustainability trends. Rising health awareness, urbanisation, and incomes drive demand for bottled water and fruit juices.
BOBST offers solutions that combine high productivity and premium graphics for every production step, from PDF to final labels.
These include the following processes:
BOBST provides a wide range of solutions for the soft drinks labels industry. UV flexo and multi-process printing units, digital automation, tension and temperature control offer exclusive solutions and best value for quality and innovation.
VISION M1 perfectly enginered for self-adhesive label production with the possibility to integrate additional processes: glue side printing, embellishment.
MASTER M6 combines versatility with the highest automation and wide web capability (up to 670 mm), making it the perfect solution for shrink sleeve, wrap-around and high-volume self-adesive labels.
BOBST masters all the key technologies required to produce all type of labels efficiently - flexography, digital inkjet, embellishment and finishing. From 1 to 1 million labels, optimize your entire production floor by choosing and building the platform that best meets your customer requirements.
The modular and upgradable All-in-One hybrid solutions provide flexibility and agility to address a wide range of applications with a single equipment. With the highest digital and analogue integration and automation, our digital and hybrid solutions are available in 340 mm and 510 mm print widths in a new design that has been optimized for full modularity, improved operation and servicing.
