The beauty industry, spanning skincare, fragrance, makeup, and haircare, continues to grow despite economic uncertainty. Rising demand for cosmetics and global population growth are driving steady increases in label usage, making beauty an attractive and resilient sector.
E-commerce is reshaping the cosmetics market, with platforms like Amazon and Tmall leading growth. Direct-to-consumer strategies, omnichannel retailing, and social media selling—especially livestreaming in Asia—are making digital engagement essential for competitiveness.
Labels now serve as branding tools, featuring premium finishes such as metallic effects, embossing, and Braille. At the same time, strict regulations in Europe and the U.S. require detailed product information, making compliance and design equally critical for success.
BOBST offers solutions that combine high productivity and premium graphics for every production step, from PDF to final labels.
BOBST provides a wide range of solutions for the cosmetics and personal care labels industry. UV flexo and multi-process printing units, digital automation, tension and temperature control offer exclusive solutions and best value for quality and innovation.
VISION M1 perfectly enginered for self-adhesive label production with the possibility to integrate embellishment processes typical of labels for cosmetics and personal care.
MASTER M6 combines versatility with the highest automation and wide web capability (up to 670 mm), making it the perfect solution for shrink sleeve, pouches and for high-volume self-adesive.
BOBST masters all the key technologies required to produce all type of labels efficiently - flexography, digital inkjet, embellishment and finishing. From 1 to 1 million labels, optimize your entire production floor by choosing and building the platform that best meets your customer requirements.
The modular and upgradable All-in-One hybrid solutions provide flexibility and agility to address a wide range of applications with a single equipment. With the highest digital and analogue integration and automation, our digital and hybrid solutions are available in 340 mm and 510 mm print widths in a new design that has been optimized for full modularity, improved operation and servicing.
