It takes more than good equipment

When looking at high value-added equipment, a superficial analysis of the investment can cause significant damage. Thus, analyzing the overall investment potential becomes essential. 

With over 130 years in the industry, leading Swiss manufacturer BOBST values and invests in a complete customer experience. Gustavo Guerreiro, Director of Services and Performance, reinforces that the focus should always be on the client, he says, highlighting some key points: “For good customer service, we must ensure availability of parts, agility, good communication with the clients, as well as sufficient quantity and quality of technicians. You must deliver a competitive solution to customers.”  

Another important aspect is to offer this competitive solution as a complete portfolio of services. “At BOBST we offer process improvement and optimization at the customer’s own site, as well as training, upgrades, retrofits, tooling, remote service, preventive maintenance contracts, and much more. All so that our clients can extract the best performance from their equipment,” he explains.  

According to Guerreiro, for customers to have the best experience with BOBST, the company continues to expand its service. Currently about 40% of the company’s experts in Brazil work in the technical section, with more than half as field technicians. He also states that, in addition to significant investment in training and team development, Services has a wide infrastructure and tools so the team can deliver excellent service, thus meeting the high level of demand for professionalism from customers.  

Guerreiro also says that the complete BOBST offering, already recognized in the Brazilian folding carton industry, is also part of the package offered to customers who invests in BOBST digital UV inkjet presses, such as the LB701-UV and LB702-UV. 

“When it comes to BOBST, and now also considering digital printing solutions, we don’t just deliver a press. We offer a complete solution with machines and service. We support the customer to ensure a production with high level of quality, machine availability, efficiency, and cost competitiveness.” 

Moreover, the director states that the main differentiator of the services offered by the company is the passion of its professionals. “What moves us in everything we do is passion. If we didn't have that spark in our eyes, we couldn’t deliver the best for our clients,” Gustavo concludes.   

BOBST