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Cosmetics & Fragrances
Packaging

Industry Trends

Sustainability and Minimalist Design

Folding cartons for cosmetics and fragrances are increasingly designed with eco-friendly materials like recycled paperboard and biodegradable options. Brands are adopting minimalist designs—clean layouts, simple typography, and reduced packaging components—to lower environmental impact while maintaining a premium look. This approach resonates strongly with eco-conscious consumers and supports sustainability goals.

Premium Finishes and Digital Printing

To stand out in a competitive market, folding cartons now feature innovative finishes such as holographic foils, embossing, and soft-touch coatings that enhance tactile appeal. High-quality offset and digital printing enables vibrant graphics and customization, making packaging a key tool for brand storytelling. These technologies also support short runs and personalization, which are essential for limited editions and influencer collaborations.

E-commerce and Smart Packaging Integration

With the rise of direct-to-consumer sales, folding cartons are being engineered for durability and compactness to withstand shipping while preserving aesthetics. Brands are also integrating smart features like QR codes and augmented reality to create interactive experiences, bridging physical packaging with digital engagement. This trend aligns with growing consumer demand for personalization and connected products in beauty and fragrance markets.

Cosmetics & Fragrances Packaging
Solutions by BOBST

Hybrid digital & flexo printing

The DIGITAL MASTER 55 offers a cutting-edge hybrid solution that combines the best of digital and flexo printing in a fully modular, all-in-one platform

Flexo printing and converting inline

The LEMANIC® M6 delivers premium-quality finished blanks in a single inline pass. This advanced solution combines BOBST’s renowned inline flexo printing technology with LEMANIC® converting expertise, creating a unique, high-performance production line.

Offset Printing & Laminating

Healthcare regulations often require small and lightweight products to be packed in folding cartons with offset printing. For tabletop displays, laminated board solutions combine offset printing with corrugated strength. MASTERFLUTE TOUCH by BOBST offers inline laminating for litho-laminated corrugated board, ensuring high efficiency and productivity. // The latest generation of in-line laminating

EXPERTFLUTE TOUCH - The ultimate in-line laminator for mature markets

NOVASTAR - Simply great quality

EXPERTSTAR - Versatile performer

MASTERSTAR - Unique operation, unbelievable output

Hot Foil Stamping

To capture consumer attention, hot foil stamping adds premium appeal. With nearly 50 years of expertise, BOBST leads the market with MASTERFOIL 106 PR, delivering high-quality stamping, superior productivity, and significant foil savings—ideal for high-end healthcare packaging.

NOVAFOIL 106 - Premium cross and inline hot stamping transfer

NOVAFOIL 106 H - Unique hologram application

VISIONFOIL 104 - The multitasker

VISIONFOIL 104 H - 100% brand protection

EXPERTFOIL 104 FR - Superb foiling and embossing

Precision Die-Cutting

For unbeatable quality and fast make-readies, the EXPERTCUT 106 PER die-cutter is perfect for small to medium runs.

NOVACUT 106 E - Essential die-cutting

NOVACUT 106 ER - Blanking made easy

VISIONCUT 106 LE|PE|LER - Fast, versatile, easy to run

EXPERTCUT 106 LER | PER - Versatile, precise and powerful

MASTERCUT 106 PER - Incredible speed, exceptional output

EXPERTCUT 145 PER - High-tech die-cutting

MASTERCUT 145 PER - World's fastest size 6 die-cutter

MASTERCUT 1.65 PER - Pioneering solution for litho-lam converting

MASTERCUT 165 PER - Large-format die-cutting

Folding-Gluing Solutions

In cosmetics and fragrances, EXPERTFOLD 80 folder-gluer ensures striking productivity and premium boxes, supporting in-line processes. Add ACCUCHECK for zero-fault inspection, HANDYPACK GT for fast ROI and easy carton collection, and CARTONPACK 4 automatic packer for high-performance box filling.

NOVAFOLD 50 | 80 | 110 - Pure reliability and performance

EXPERTFOLD 50 | 80 | 110 - Outstanding efficiency

MASTERFOLD 75 | 110 - Non-stop production