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Personal Care

Industry Trends

Sustainable and Eco-Friendly Packaging

Folding cartons for personal care products are increasingly designed with eco-friendly materials like recycled paperboard and biodegradable options. Brands are adopting minimalist designs—clean layouts, simple typography, and reduced packaging components. Rising environmental awareness and regulatory pressures are driving demand for sustainable solutions, with recycled paperboard gaining significant traction. Manufacturers are investing in eco-friendly designs to meet compliance standards and consumer expectations for greener packaging.

Premium Finishes and Digital Printing

To stand out in a competitive market, folding cartons now feature innovative finishes such as holographic foils, embossing, and soft-touch coatings that enhance tactile appeal. High-quality offset and digital printing enables vibrant graphics and customization, making packaging a key tool for brand storytelling. These technologies also support short runs and personalization, which are essential for limited editions and influencer collaborations.

E-commerce and Smart Packaging Integration

With the rise of direct-to-consumer sales, folding cartons are being engineered for durability and compactness to withstand shipping while preserving aesthetics. Brands are also integrating smart features like QR codes and augmented reality to create interactive experiences, bridging physical packaging with digital engagement. This trend aligns with growing consumer demand for personalization and connected products in healthcare, beauty and fragrance markets.

BOBST End-to-End Solutions for
Personal Care Packaging

BOBST delivers end-to-end solutions and advanced technologies for every production step, from PDF to final packaging.
These include the following processes:

Hybrid digital & flexo printing

The DIGITAL MASTER 55 offers a cutting-edge hybrid solution that combines the best of digital and flexo printing in a fully modular, all-in-one platform

Flexo printing and converting inline

The LEMANIC® M6 delivers premium-quality finished blanks in a single inline pass. This advanced solution combines BOBST’s renowned inline flexo printing technology with LEMANIC® converting expertise, creating a unique, high-performance production line.

Offset Printing & Laminating

For small and lightweight healthcare, cosmetics and fragrances products, folding cartons with offset printing are standard. When displayed on tabletops, laminated board solutions combine premium print with corrugated strength.

MASTERFLUTE TOUCH offers in-line laminating for litho-laminated corrugated board, ensuring high efficiency and superior quality. // The latest generation of in-line laminating

BOBST Litho-laminators

Premium Hot Foil Stamping

To capture consumer attention, hot foil stamping adds a premium finish to personal care packaging. BOBST, with nearly 50 years of expertise, leads the market with MASTERCUT 106 PER, delivering exceptional quality, productivity, and significant foil savings—ideal for high-end cosmetics and fragrances products.

BOBST Hot-foil stampers

Precision Die-Cutting

Personal care packaging demands accuracy across multiple box sizes.

The EXPERTCUT 145 PER is ideal for medium volumes, while MASTERCUT 145 PER handles high-volume runs at up to 9,500 sheets/hour.

BOBST Flatbed die-cutters for folding carton

Folding, Gluing & Inspection

Healthcare packaging requires versatility for multiple box sizes. The EXPERTFOLD 110 folder-gluer runs at speeds up to 450 m/min for maximum efficiency. Paired with EASYFEEDER / BATCH INVERTER 4 for fast setup, ACCUCHECK for zero-fault inspection, and CARTONPACK 4 with CASE ERECTOR for automated packing, this system ensures high productivity and flawless results.

BOBST Folder-gluers for folding carton