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BOBST expands footprint in South-East Europe with new partnership

New agreement with Professional Printing Solutions (PPS) strengthens local presence and support for label and packaging converters across six South-East European markets.

Founded in 2010, PPS is recognized for delivering profitable and innovative printing solutions, based on many years of experience in the distribution of printing machines and close cooperation with the world's leading manufacturers. The company combines comprehensive market knowledge and a proactive approach to new trends with close proximity to customers through its regional team and service organization.

Under this agreement, PPS will represent BOBST in Serbia, Croatia, Slovenia, Montenegro, North Macedonia, and Bosnia and Herzegovina, making BOBST's advanced label and packaging solutions more accessible to converters throughout South-East Europe and reinforcing local service, support, and market access.

The partnership responds to growing challenges faced by converters in the region. These include rising costs, fast adoption of new (EU) standards, rapid technological growth and modernization as well as high customer expectations. Together, BOBST and PPS will support customers in improving productivity, consistency and competitiveness through state-of-the-art equipment based on automation and digitalization, workflow optimization, and personalized local service and support.

Customers will gain access to BOBST's comprehensive portfolio, including inline flexo mid-web solutions and advanced label applications such as aluminum printing for blister and yogurt lids, shrink sleeves, multilayer constructions and RFID labels. PPS will complement this with strong local service support. The company deploys highly trained and certified engineers, remote diagnostics, rapid on-site intervention, and 24/7/365 assistance to help minimize downtime and ensure maximum equipment performance.

In addition, converters will benefit from proximity to a BOBST Competence Center, within roughly a six-hour drive for many customers in the region. There, they can experience personalized live demonstrations of inline flexo, digital, and All-in-One technologies, conduct application testing, and gain hands-on insight into solutions – including the BOBST Connect platform – built on the pillars of automation, digitalization, connectivity, and sustainability.

“South-East Europe is a dynamic market where converters are under pressure to do more with less,” said Wim Koning, Label Zone Business Manager CEE & CIS for PL Label at BOBST. “By partnering with PPS, we are combining our technology leadership with a trusted local expert that truly understands customers' day-to-day challenges. Together, we can help them respond to rising costs, shorter runs, and faster time-to-market with high-speed, low-waste, highly automated production.”

“We are proud to become BOBST's partner in South-East Europe,” said Andrej Petrović, General Manager at PPS. “Our customers will benefit from direct access to one of the most advanced portfolios in label and packaging production. This is supported by strong pillars of digitalization, advanced automation, connectivity, and sustainability – all backed by local service, training, and support. This partnership allows us to deliver even more value to converters as they modernize their operations and prepare for the future.”

By combining BOBST's innovation and global expertise with PPS's regional presence and customer focus, the partnership will deliver enhanced value and closer support to label and packaging converters across South-East Europe.

BOBST

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