Strategy & Values

BOBST follows a long-term strategy

We aim to be, or become, No. 1 or 2 in the markets we address to further contribute to the long-term development of the Group. To deliver on these objectives for the label, flexible packaging, folding carton and corrugated board markets, we establish our long-term success on key pillars – innovation, operational excellence, people and growth. We invest in our people, those focused internally to grant operational excellence and those who help our clients maximize their productivity and satisfaction. We build new substrate processing technologies to increase sustainability. We are committed to shaping the future of the packaging world.

Sustainable future

BOBST is a family shareholding company. We aim to strengthen our leadership position, our sustainability for the long-term and we have chosen to invest in digitalization and environmentally  packaging solutions. While fulfilling our responsibilities at the local level, we are not only keen to develop the potential of the next generation’s leaders, but also to reveal and encourage the young talents of tomorrow. Transparent management, intergenerational communication that considers the strengths and skills of each one, as well as value creation, are our guiding principles.


The phrase that best exemplifies BOBST is “People, Knowledge and Values”. The people of our Group and the vast technical knowledge they have translate into success. The values we aim to hold, both as a Group and as individuals, include Trust, Respect, Passion and Performance. These are the foundation of all collaborations that help us achieve our common goals and sustain our future. With these, we aim to ensure, among other things, a life-work balance, a pleasant work environment and a higher social responsibility.


We seek to achieve sustainable profitability across business cycles, ensuring “value creation” for our Group. Our challenge is to be the leading technical innovator in the packaging and label industry, delivering the highest quality and productivity. This will involve developing even stronger relationships with our customers, partners and suppliers, to ensure both a “common good” and mutual longevity.

BOBST Corporate video