SBE, part of the PRINTEOS Group, puts its trust in BOBST for purchase of new printing machine

SBE will benefit from the machine’s high level of automation and versatility, enabling the company to meet current and future market demands for fast and efficient production of high-tech labels and packaging. The MASTER M5 offers unmatched productivity thanks to its advanced automation. With fast job changes and automatic adjustments for pressure, registration, and tension, it minimizes operator intervention while ensuring precision, consistent quality, and minimal setup time. Versatile and compatible with oneECG technology, the press handles all types of substrates, from film to lightweight cardboard, and integrates inline finishing units for agile and efficient production. Its digital workflow reduces downtime and waste, while ensuring connectivity, repeatability, and ease of use.

SBE chose to collaborate with BOBST as the company was seeking a partner that is at the forefront of innovation and could offer forward-thinking technology, with impeccable commercial support. BOBST’s  strong international presence and availability of technical support based in France, were also important factors in SBE’s choice.

Olivier Lottin, Managing Director of SBE, stated: “BOBST’s proven expertise in complex industrial processes was a decisive factor in our decision. From the very first discussions, we appreciated their commercial support, which was rigorous, responsive, and solution-oriented. This professional approach builds a lasting relationship of trust, based on transparency and a deep understanding of our industrial needs.

“Moreover, responsiveness is essential in our business. We were particularly impressed by the presence of a technical service function based in France. This local presence ensures availability, rapid intervention, and excellent after-sales support.”

SBE is a subsidiary of PRINTEOS, a leading European printing group that operates 21 factories across the continent. BOBST’s extensive European footprint and international presence complement PRINTEOS’s industrial and commercial reach.

Carlos Coll, Director of the Label Division at PRINTEOS Group, added: “BOBST’s ability to support our group in each of the countries where we operate is a strategic asset. Their international organization, combined with effective local coordination, ensures service continuity and consistent technical standards across all our sites.

“By choosing BOBST, the PRINTEOS Group is partnering with a company capable of meeting today’s and tomorrow’s technological challenges. This new flexographic printing press will allow us to increase our competitiveness, optimize our industrial performance, and better meet our customers’ demands.”

Stéphane Vrignon, Zone Business Director at BOBST, said: “The M5 press and its associated technologies automate the flexo printing process and will enable SBE to offer its customers high-quality printed labels and packaging in an efficient, high-performance manner with perfect control over repeatability. We thank SBE and PRINTEOS for their trust in BOBST and look forward to a long and fruitful relationship.”

BOBST